Mastering Creative Knowledge Leadership for the Marketing Professional Nancy Sanquist


Published: March 14th 2013

Kindle Edition

12 pages


Mastering Creative Knowledge Leadership for the Marketing Professional  by  Nancy Sanquist

Mastering Creative Knowledge Leadership for the Marketing Professional by Nancy Sanquist
March 14th 2013 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 12 pages | ISBN: | 7.52 Mb

About the eBookIn Peter Drucker’s book on the Next Society (2002), he successfully predicted the following for the future:To survive and succeed, every organization will have to turn itself into a change agent. The most effective way to manage change successfully is to create it…This requires the organized abandonment of things that have been shown to be unsuccessful, and the organized and continuous improvement of every product, service, and process within the enterprise (which the Japanese call kaizen).[1]This chapter is a call to action for marketing professionals to do just that and become change agents for their companies or institutions.

In this publication, I will describe creative ways you can become masters of thought and knowledge leadership, one of today’s most important marketing skills which allows your organization to stand out distinctly from the competition.To explain the need for this skill, I will use an analogy from the theater:Sections #1 and #2 are setting up the stage, choosing the theme, and finding the right players-Sections #3-8 show you how you can deliver your best performance as you move from knowledge management to team learning and finally co-creation with the other players-Section #9 is the critique of the success or failure of your performance-Section #10 is how you transfer what you have created to other plays in your life.My mentors in this production are diverse writers and professors including none other than the afore quoted Peter Drucker, Tom Peters, Charles Handy, Max de Pree, John Kao, Dr.

Noboru Konno, Tom Davenport, Lynda Gratton, and Dan Pink. I also use many examples from my own field of facility management and real estate, as well as from my background and love for art and architecture. My hope is that the chapter serves as a type of ‘playbook’ that gives you methods and practices for you to be able to become a master of marketing.About the Author: Nancy Johnson Sanquist, VP, Marketing and Communications, Manhattan Software, Inc.An internationally recognized leader and educator with 25 years of diverse experience in the fields of Corporate Real Estate (CRE) and Facility Management (FM), Nancy J.

Sanquist is Vice-President of Marketing and Communication for Manhattan Software, Inc., the leader in Integrated Workplace Management Systems (IWMS). She has worked in marketing and sales for her entire career in this arena. Ms. Sanquist is also very active in industry organizations to advance the real estate and facility management profession which she has accomplished this in her speaking, writing and teaching work around the world for the last quarter of a century.Over the years, Ms. Sanquist’s CRE and FM experience also has included capital project development, budgeting and prioritization, strategy, organizational design, process re-engineering, building condition assessment, technology design, selection and implementation, requirements forecasting and occupancy utilization, as well as urban planning, historic preservation and teaching in art and architectural history.

Her last teaching position was as a Lecturer in the USD Graduate School of Business Administration’s Center for Real Estate, previously teaching at Lafayette and Muhlenberg Colleges, as well as UCLA.She has consulted with many Fortune 100 organizations and public institutions, including such diverse organizations as Fidelity Investments, IBM, Kodak, Boeing, the US Navy, EPA, Capital One, the States of Louisiana and Missouri, the University of California Board of Regents, Arizona State University, Northrop, Los Alamos and Oakridge National Labs, Disney, Omaha Public Power, Delco Electronics, GM, PG&E, Con Edison, Duke Power, Bell Canada

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